Frequently Asked Questions
DOOH (Digital Out-of-Home) Advertising refers to digital media displayed in public spaces. It includes digital billboards, screens in transit areas, shopping centres, gyms, clinics, and other high-traffic locations.
DOOH offers higher engagement, flexibility in messaging, consumer targeting, and the ability to reach a large audience. It also provides better measurement and analytics compared to traditional OOH and has a favourable consumer perception.
DOOH ads can be found in various locations, including shopping centres, airports, bus stations, train stations, local streets, motorways, sports arenas, office buildings, gyms, health clinics, and even inside taxis.
The duration of DOOH ads can vary. Our ads play from 6 to 30 seconds, depending on the type of screen. Call us for more details on a particular screen you would like.
Yes! One of the advantages of DOOH is the ability to target specific demographics, times of day, and even geographic locations. This makes your ads more relevant to your intended audience.
DOOH campaigns can be measured using data on audience impressions, location traffic, and even interactive features like QR codes or custom URLs. These metrics help you assess reach and engagement.
Types of Prohibited Content:
- Obscene or Explicit Content
- Tobacco and Alcohol Advertising
- Illegal Activities
- False or Misleading Information
- Violence and Discrimination
- Defamatory Content
- Political Advertisements
- Health Claims
- Trademark Infringement
- Content Targeting Children
All ads submitted will be reviewed by the board owner, using the ASA guidelines.
We work with the world’s leading billboard owners including JCDecaux, Boomerang, Clear Channel, Ocean, Global, Lamar, Storm, Outfront, Ströer, Broadsign, and KeyMe.
If there is a large-format billboard available in your target area then yes we will definitely consider it for your campaign. Pricing for large format billboards is higher than standard format boards due to their engagement, naturally, but we don’t charge a premium for them like other ad agencies, we look at the reach of all target area billboards and determine the best ones for your budget.
Yes indeed, our team is based in Cambridgeshire and Yorkshire, England. We work on GMT. You can see our working hours on our contact page.
Yes, absolutely. The process is the same, we source the boards in your target area. We have access to 100,000’s of digital billboards worldwide.
Our prices are indeed amongst the cheapest you will find for DOOH advertising. Our ad platform can target by location, traffic volume, day of week and time of week. It cannot change ads in real-time like the more expensive ad agencies can and our ads can take up to 4 working days to launch due to workload and approval time.
We are graphic designers and marketing experts, with sales of £27m+ generated for our clients. We have served 100’s of UK businesses over 20 years. We have the experience needed to successfully run ad campaigns.
An Ad Play refers to the number of times an ad is displayed on a digital screen. For example, if an ad is displayed 100 times on a digital billboard, that would count as 100 ad plays.
Yes, absolutely. You can have as much reach as you want. The more reach you order, the more free reach we will give you.
Once your ad has been designed and you have approved it we transmit it to the billboard owner to review and approve. This usually takes 2-4 working days.
Yes we do. Our standard ad design is for a graphical ad. We will also include animation where possible. Video ads require specific software and extra time to create. We have certain formatting we have to adhere to in order for the ad to play. Contact us if you would like a video ad for your business.
No, absolutely not. We understand that some businesses want maximum exposure at certain times of the year such as Black Friday, Christmas, Summer etc. We want you to enjoy advertising with us and want to make it as seamless as possible.